BOGGI MILANO STRENGTHEN ITS PRECENCE IN HONG KONG :

On October 7, Boggi Milano opened its second flagship store in Hong Kong after the opening in December 2012, at the Shopping Mall Kowloon-Ocean Terminal of Harbour City. In this way, the brand extends its presence in Asia with a total of 5 boutiques.  The new store is located inside the IFC (International Financial Center) shopping mall, a strategic place to encounter international businessmen, Boggi Milano’s core target.

The boutique, that is relatively small compared to other stores, focuses on a formal offer, perfect for the location and its potential business clientele. The store design is the one typical of Boggi Milano, based on essential and natural materials like wood, marble and the sophisticated layout of the fabrics with green and anthracite tone-on-tone texture. A match that creates a masculine, modern and cozy atmosphere.

Globally, the opening at Hong Kong IFC is the eights from the beginning of the year. In 2017, the brand indeed inaugurated international stores such as Beirut, Doha, Teheran, Italian ones in Olbia, Cagliari, Naples airports and the one in the historical center of Bari. Overall, there are more than 140 Boggi Milano stores in more than 30 countries worldwide. In Italy, the menswear brand has more than 66 boutiques.