BOGGI MILANO STORE OPENED IN BARI 

Boggi Milano is announcing the opening of its Bari sales outlet. The opening represents a new stage in the national growth plan for the men’s clothing brand, which in Italy can already count on a chain of 66 single-brand sales stores.

With four show windows on the corner of Via Argiro and Via Principe Amedeo, at the retail heart of Puglia’s main city, the boutique spreads over 250 square metres, divided into two floors, and houses a large part of the Boggi Milano collection.

The opening of the Bari store represents the next plan in the national expansion plan. We believe that a location such as this represents a strategic location for the Boggi Milano brand, which offers Formal and Easy Formal ranges,” says Lucio Gallo, Head of Marketing.

“In Bari we can already rely on a consistent number of loyal customers thanks to the Boggi Privilege scheme, Boggi Milano’s dedicated loyalty program for customers, who have come in contact with our products at airports around the world and via our omnichannel platform. This gives us reason to hope that the Bari store can deliver strong results within the first few months,” adds Gallo. 

The architectural concept of the boutique follows the image of the sales outlets which have accompanied the recent development of international retail by Boggi Milano: the decor uses natural and essential materials, such as wood, marble and the refined layout of wallpapering, featuring tone-on-tone green and anthracite textures, creates a strongly masculine atmosphere with a contemporary and welcoming feel.