BOGGI MILANO IN THE SADDLE WITH THE SWM GRAN MILANO
Boggi Milano and SWM have launched a partnership agreement for a Special Edition of the “Gran Milano” motorcycle. The two companies share values such as freedom, emotion, sport, challenge, tradition, and powerful links to their places of origin, and these themes were developed by Boggi Milano and SWM in this project.
SWM Motorcycles is a motorcycle manufacturing company based in Biandronno, near Varese, in Italy. When Boggi Milano learnt that SWM was making an exciting motorbike dedicated to Milan, a partnership immediately seemed a logical step, considering that Boggi Milano’s origins lie in Milan, not far from SWM’s home base.
The “Special Edition” is in Boggi blue livery with grey personalization: the company logo is embroidered on the saddle, and the Boggi Milano emblem can be seen on the fuel tank and the standard dual saddle (the motorbike is available in a sporty single-seater model, or a touring version with twin saddle).
“Our typical customer is a man who appreciates the high quality of Boggi Milano products and their hallmarks linked to an excellent quality/price ratio. This feature can also be seen in the Gran Milano motorcycle: an excellent product, with great looks and high performance, and a democratic price”, said Lucio Gallo, Marketing Manager at Boggi Milano.
“SWM Motorcycles is a new company, but it has all the expertise of the great motorcycle manufacturing heritage, with a consolidated team of technicians who have total control over every aspect of the motorbike’s production at the factory near Varese. The engine, frame, electronics and styling were all designed in-house, according to the finest Italian design and production standards. SWM motorcycles are designed to appeal to international customers who are looking for an exciting product that sets them apart from the crowd. This is the common denominator that links us to Boggi”, said Ennio Marchesin, Marketing and Communications Manager at SWM Motorcycles.
Travelling in style and feeling equally at home on the roads of the city and the hairpin bends of the mountains becomes an enticing possibility for all those who love #BoggiGentlemanStyle. The motorbike is available at any SWM retailer – http://www.swm-motorcycles.it/rete-vendita/ – from early 2018.
The motorcycle was presented at an official preview held on 6 November 2017, in an event reserved for the press and Boggi Privilege customers at the Boggi Milano flagship store in Piazza San Babila, Milan. Then it was exhibited from 7 to 12 November on the SWM Motorcycles stand at EICMA, the 75th International Bicycle and Motorcycle Exhibition held at Rho Fiera Milano, hall/stand E64.
The “Special Edition” will successively be displayed as part of a touring event, on show in the windows of the most important Boggi Milano boutiques. It will be accompanied by special opportunities reserved exclusively for the owners of this model, who will benefit from the highest bracket of the Boggi Privilege Program, https://www.boggi.com/it_IT/boggi-world/privilege-world.html
With this project, Boggi Milano and SWM celebrate Italy’s position of excellence in the sectors of fashion and motorcycle engineering.
SWM Gran Milano 440 ‘Special Edition’
Model Year 2018_ Euro4 with ABS, and type approval for passenger use.
List price 6,300 euro (inclusive of VAT), not including plates and registration.
Guaranteed for two years with unlimited mileage.