NEW OPENING: HAMBURG

Boggi Milano European expansion continues, by increasing the number of stores with a new opening in Germany, the second one in 2016.
Boggi Milano consolidated a good part of the whole travel retail airport’s turnover, by inaugurating in April the new boutique inside the new satellite Terminal of Munich Airport. Therefore, the brand opens now its first flagship store in Hamburg.
The brand strengthen its position in Germany and confirms its interest in the German clientele. As a matter of fact, Boggi Milano has already flagship stores in the most important shopping streets and airports of Berlin, Frankfurt, Nuremberg and Munich in addition to the corner in the famous department store Oberpollinger.
Hamburg, the second most populated town of Germany, it is a strategic commercial point for Boggi Milano. The new boutique is located in Poststraße, the heart of Hamburg’s shopping and culture; few steps away from Bucerius Kunst Forum and Alte Poste.
The new Boggi Milano store, almost 200 square meters, develops on two floors completely dedicated to present to its public all the shades of Boggi Milano collection: formal, easy formal and casual. A brand new flagship store realized, as all the others stores, with natural and essentials materials that can be seen in the furniture details such as wood, marbles and the refined wallpapers layout with green and anthracite tone on tone texture, that provides the design a strong masculine taste.
In the innovative and suggestive frame that characterizes Boggi Milano stores, protagonists will be the collections addressing a contemporary, modern and cosmopolitan man. A man capable of mixing the classic clothing design with items of a more casual taste in order to experiment and create a personal style although following the field expert’s guidelines.
Boggi Milano strengths have always been the look propositions that can be found both on its boutique’s mannequins and in its “shop by look” section on the e-commerce website page www.boggi.com With this new opening, Boggi Milano confirms its presence on the Teutonic’s soil by adding another fundamental tile to its international expansion plan.